Tuesday, 19 July 2011

Analysis of a Rock Video 3 - Hey Monday


The last ‘rock’ video I have looked at is Hey Monday’s Homecoming.
Similarly, in other music videos the lighting is dark, sticking to a colour scheme of browns and yellows, although there are some bright lights like in frame 7, which almost puts more emphasis on the performer. Yet the darker lighting builds up tension for the viewer, as they are unable to see the bands expressions clearly.
The cinematography in this ‘rock’ is very basic and almost repeats itself. Throughout the video there is a lot of tracking and panning shots, especially between frames 1 and 2, where you see the performers feet and then pans up her body, leading into a close-up. Using pan and track shots can be mundane but in a ‘rock’ video like this I feel it works well, as the audience could feel like they are part of the crowd in the music video, watching the band perform and are able to rock out with them. Also, in this certain ‘rock’ video I like how they use over-the-shoulder shots like in frame 4, this shows the audience what the performer is seeing and emphasising that they are having a good time.
 As before in the other ‘rock’ videos, there is a band performing, and each member of the band is confident in what their role is, like in frames 3, 5 and 10 you can each member playing their instruments to their full potential, and the lead singer also shows a lot of confidence. The lip-synching throughout the video is good and on time, making a lot more believable for the viewer that she is performing live. 
The mise-en-scene in this ‘rock’ video doesn’t really change at all, throughout the video the viewer is able to see that the band are performing to a crowd, while also seeing the lead singer at a bowling alley involving the issue about relationships. So throughout the video the editing is cut between the performances and bowling alley scene.
Overall, ‘rock’ videos are kept basic with a band performing, with a lead singer and members with their instruments. Also, the performers have a certain style with skinny jeans and trainers. Lastly, the lighting in ‘rock' videos are very dark and dull creating a lot of mystery.  

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