The screen grabs above are from the ‘pop’ music video of Katy Perry’s Hot ‘n’ Cold, and its promoted in many ways.
Firstly, the video opens with an establishing shot allowing the viewer to have an idea what the music video could be based on and from this shot the audience could guess that this wedding scene is going to be crazy due to the mise-en-scene. The performers dress is not like a real, traditional dress and the bridesmaids are all in different colour dresses, this makes the viewer begin to realise that the video is crazy and loud, reinforcing that it is going to be a ‘pop’ video.
Also, throughout the music video there are a lot of over-the-shoulder shots, I believe that this common in a ‘pop’ video as they almost tell stories through their videos and this could almost help the audience relate to the story in the video, like in this one Katy Perry shows problems amongst relationships.
To promote the video further there are a lot of costume changes and location changes throughout the video, like the first few shots show a wedding scene, by being set in a church, and the performers wearing suits and posh dresses. It is then followed by Katy performing in a small gig with a large crowd and then is followed by a dance scene, which is more disco like. The dance scene is always common in a ‘pop’ music video, and in this one the shots used are long shots and high angled shots, which make the video more interesting for the viewer to watch.
Furthermore, the lighting in a ‘pop’ video is very bright and bold, and the spotlight is mainly on the performer. The main performer in this video is Katy Perry, and throughout the video she shows that she has a lot of confidence when performing, and her facial expressions throughout reflects what she feels. Also, the lip-synching throughout the video is very good, and she doesn’t look fake when singing. At the end of the video there is a low angle shot of Katy and zebra, with a rainbow in the background, and I felt his reflects a ‘pop’ video as it shows the power of women, while showing that she is very feminine and girly that links to the genre of ‘pop’.
Also, throughout the music video there are a lot of over-the-shoulder shots, I believe that this common in a ‘pop’ video as they almost tell stories through their videos and this could almost help the audience relate to the story in the video, like in this one Katy Perry shows problems amongst relationships.
To promote the video further there are a lot of costume changes and location changes throughout the video, like the first few shots show a wedding scene, by being set in a church, and the performers wearing suits and posh dresses. It is then followed by Katy performing in a small gig with a large crowd and then is followed by a dance scene, which is more disco like. The dance scene is always common in a ‘pop’ music video, and in this one the shots used are long shots and high angled shots, which make the video more interesting for the viewer to watch. Furthermore, the lighting in a ‘pop’ video is very bright and bold, and the spotlight is mainly on the performer. The main performer in this video is Katy Perry, and throughout the video she shows that she has a lot of confidence when performing, and her facial expressions throughout reflects what she feels. Also, the lip-synching throughout the video is very good, and she doesn’t look fake when singing. At the end of the video there is a low angle shot of Katy and zebra, with a rainbow in the background, and I felt his reflects a ‘pop’ video as it shows the power of women, while showing that she is very feminine and girly that links to the genre of ‘pop’.
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