The music video above is Lady GaGa’s The Edge of Glory and this is a very common style of a ‘pop’ video.
Throughout music video the common lighting is bright pink and it always seems to be central within the frame, like its main focus point is the performer in the music video. Also, ‘pop’ videos are mainly amongst the female artists, and the use of pink lighting reinforces this girl power within a music video. Although, the lighting in this certain ‘pop’ video is very dark and creepy, with the bright pink lighting almost is used to make the performer stand out.
The cinematography in this music video is very good and sticks to the rule of thirds well. As in nearly each screen grab the main focus is on the performer, that shows her being central like screen grab 4 or off to the side like screen grab 6. The changes in position of the frames makes the video more interesting and exciting for the audience, and makes them more willing to watch the music video. Also, like other ‘pop’ videos it opens with a long shot that shows an empty street filled with smoke and a bright, pink light, which automatically builds tension for the viewer, as they don’t know what’s going to happen in the actually video. I especially like screen grab 8 as in the frame it loses the bright pink light and becomes more darker, almost stepping away from the happy ‘pop’ video genre, also I like how the performer is in the right hand corner but is still some how the main focus, even though she isn’t central.
The performer, Lady GaGa, is especially confident in the video and the lip- synching is perfect, making it a lot more believer of the viewer when watching. Also, her costume doesn’t change in the video and I feel that this works because she already has a lot of power as a performer, and she almost doesn’t need the help of costumes to show her confidence, she just performs. Also, the location doesn’t change in the video, but she dies vary between the side-wall and the actual street showing that she uses the space she has well, and to show the space she has there is a lot of tracking in the video.
I feel that this video does show some common aspects of a ‘pop’ video, yet there are some changes like, no changes in costumes and location, and the lighting is also darker.
Throughout music video the common lighting is bright pink and it always seems to be central within the frame, like its main focus point is the performer in the music video. Also, ‘pop’ videos are mainly amongst the female artists, and the use of pink lighting reinforces this girl power within a music video. Although, the lighting in this certain ‘pop’ video is very dark and creepy, with the bright pink lighting almost is used to make the performer stand out.
The cinematography in this music video is very good and sticks to the rule of thirds well. As in nearly each screen grab the main focus is on the performer, that shows her being central like screen grab 4 or off to the side like screen grab 6. The changes in position of the frames makes the video more interesting and exciting for the audience, and makes them more willing to watch the music video. Also, like other ‘pop’ videos it opens with a long shot that shows an empty street filled with smoke and a bright, pink light, which automatically builds tension for the viewer, as they don’t know what’s going to happen in the actually video. I especially like screen grab 8 as in the frame it loses the bright pink light and becomes more darker, almost stepping away from the happy ‘pop’ video genre, also I like how the performer is in the right hand corner but is still some how the main focus, even though she isn’t central.
The performer, Lady GaGa, is especially confident in the video and the lip- synching is perfect, making it a lot more believer of the viewer when watching. Also, her costume doesn’t change in the video and I feel that this works because she already has a lot of power as a performer, and she almost doesn’t need the help of costumes to show her confidence, she just performs. Also, the location doesn’t change in the video, but she dies vary between the side-wall and the actual street showing that she uses the space she has well, and to show the space she has there is a lot of tracking in the video.
I feel that this video does show some common aspects of a ‘pop’ video, yet there are some changes like, no changes in costumes and location, and the lighting is also darker.
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