Florence and the Machine-Lungs.
The main image of this advert is of the artist and this takes up the majority of it. This image is the same of as the it is advertising which allows the audience to become familiar with it and if they see it in a shop they may be more likely to buy it. The image it self shows the artist (who is a young, white, female) looking to her left and and down. I feel by doing this she gives a calm feel to the advert/cover which also follows the conventions of indie. As the artist is the main image on this advert it allows people who recognise her to be able to know what it is advertising but also allows people who do not know her to be able to become familiar with her in eventually be able to recognise her as this is an advert for the artist herself and the album. The background of the image being flowers, the green top gives of a natural tone to the advert but is contraindicated with the black nail varnish and her make up. The advert in split into three (the name of the artist, the image of the artist, and the information) this is affective as it follows the rule of thirds and makes it appealing to the eye.
The lungs that are visible links with the album name and due to it being different more people may look at it but it also suggest that the artist has her own style. The costume she is wearing is loose around her arms which I think makes it look slightly like she has wings, this links with the theme of natural that is evident in the image. The image of the artist is a mid-shot which suggest that she is more recognisable by her face and hair then by her body, this is a convention of the indie genre and the artist a are recognised for their talent which comes from the upper parts of their body including their lungs (which is exaggerated here) and more often the heart (which shows their passion for the music they create).
The information shown on the advert includes all the typical things an advert should. This includes the record label (at the bottom right). The name of the album 'lungs' is just below the main image which with make putting automatically look at it after they have looked at the image. The album name is a italic, serif font which makes it look more formal and I think professional. 'Lungs' is also the biggest text on the page with each letter in capitals and slightly spread out which makes it not only easy to read but also the first thing you read as well. All the text on this advert is white against a black background which makes it easy to read and also makes the text stand out. The rest of the information (minus the name of the artist) is in the same font as the album name but it is not in italics. This allows the audience to link the pieces of information together but still understand that the album name is the more important but of information. The bits of information at the bottom is all different sizes which suggest that different things are more important for the audience to know. There is also a website at the bottom which also gives of a professional vibe to it.
The name of the artist is in a different font to the rest of the album which makes it stand out from the rest. The font that is used for it is the same font the artist always uses when referring herself. It is still the same colour as the rest of the text which links them all together. All the text is centrally aligned which creates a balance and equal feel to the advert.
I think the overall advert is very effective as it follows the conventions of the correct genre whilst providing all the relevant information.
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