Final Product - Music Video (Emma Holt 5096, Jade Emans 5056, Gemma Flinders 5066)

Final Product - Advert (Emma Holt 5096)

Final Product - Digi-pack (Emma Holt 5096, Jade Emans 5056, Gemma Flinders 5066)

1) Does my media product use, develop or challenge the forms and conventions of real media products?

Below is a short video comparing clips from my music video with real music videos, to give you a better understanding of my choices when making the video.

2) How effective is the combination of my main product and ancillary texts?

media q2

3) What have you learned from your audience feedback?

The video above shows a focus group from our target audience watching my groups music video and looking at the adverts/digipack. When watching we asked them to fill out a question sheet to gain more information back, to see what they liked about it and how they felt it could be improved. Also, we gained one to one opinions on our video to see what truly stood out to the audience.

Below is audience feedback about my ancillary texts and video when I posted them on Facebook.

I posted my products on Facebook while I was making them, so while I was producing work I could see if my target audience liked what I was making and too see if I was appealing to them correctly, while meeting my genre's conventions. Also, this information allowed me to make improvements on my products to make them a lot better.

3) What have you learned from your audience feedback? - Peer Assessment

Above is a peer assessment on the draft of my 3 side digi-pack. This helps a lot as I can see where improvements have to be made and see how well my group's digi-pack is looking. Also, it shows if I am reaching the target audience well, or if I need to make improvements to connect to them more. 






During class we showed a group of peers our music video and we gained some feedback them, it especially helped as they were the right target audience (young, teenage females) and being media students they would give back constructive criticism. 


We used the mark scheme and an A3 sheet piece of paper to write down notes about the video, when we got the feedback, the most common improvement for my video was to use more camera movement like 'pans and tracks'. So we took this comment and used Final Cut itself to add a zoom effect on a few clips to gain the marks for camera movement. Also, are digi-packs and adverts had positive feedback and they said both products link well together. 

The image to the left shows overall results from a survey used on Survey Monkey, where people in my 6th Form were able to vote for their favourite music video. I created this survey to see if my video and other videos were a success and if they reached the target audience.
I used this to my advantage too see if my music video was successful and reached the target audience of young people. From the results my video came second overall, and I felt that it shows the video reached the showed the right conventions for a 'pop' video. While also reaching the target audience, and just purely showing that the video was a success.
  

4) How did you use media technologies in the construction and research, planning and evaluation stages?

technolgies



Above is a short clip of me and my group setting up the 'studio' scene, where powder paint will be thrown. It shows some of the new technologies that I have started to use, like the HD camera and the lighting rigs to create the right mood/atmosphere.


Above is a short clip of me and group using Final Cut and Photoshop for when producing my final production. The section shows my group using Final Cut to place in the end clip for our music video, we firstly had to watch it and then use the 'input' & 'output' to selection the section we wanted. It was then followed by us placing in the clip to the timeline, and further cutting it to the right amount of time and making sure that the lip-sync was in time, making it look more realistic. The clip we used was when the performer was in the lights and we used the camera to create a blur allowing it too look magical.
In the video it shows us using Photoshop to create out digi-pack, the clip specifically shows us editing the front panel and CD panel. As a group we took images of the artist with the lights, allowing our final products to link together. Also, we show how we created the feather effect around the artist on the front, while showing how we created the contact sheet of images for the middle. The clip shows that we all had great skills in both Final Cut & Photoshop, therefore meaning our final products would work well, and the use of media technologies was used to its full potential.

Assessment Music Video Draft 1 Aux Tasks Draft 2 18/2/2012

First Draft of Music Video

Evaluation draft assessment / check

Assessment / Check - Evaluation draft ideas SJA 16th Jan 2012

www:

• Good to see you taking our advice on board and thinking of really creative ways to present your info for each Eval question
• Thoughtful ideas noted here - with good intentions to really invest time and effort and use ICT creatively

ebi:

• Time to start getting on with developing your 'ideas' and notes into detailed posts now Emma, as you have set yourself lots of time consuming tasks to do - but PLEASE do them, as it will be worth it.
• New Technologies post - try using JING software to 'show' your skilled use of a wide range of new technologies on a daily basis in media lessons - just talk through as you open up your blog, final cut, photoshop, etc, etc...
• Audience feedback - time consuming - but sooooo worth it. Do loads of 'documenting / evidencing' of you seeking a range of opinions from audience, and how you respond to their suggestions
• Combination of video & ancillary tasks - this is all about the idea of 'design elemens' threading through your prac work - show your brand identity.

Overall, great ideas Emma - BUT NOW is certainly the time to get starting on getting these developed...

Assessment JIN 9th December

Assessment 6th November Research & Planning

Music Video - Permission Letters

Chosen Record Label

Music Video - Talent Release Form

Music Video - Track Permission Letter (GEMMA FLINDERS)

Above is an image of the email we sent to the record label to use one of their artists' song, Ellie Goulding 'Your Biggest Mistake'.

Music Video - Brand Identity

Planning posts - checking your progress Oct 16th SJA

WWW:
- Emma, I genuinely really enjoy looking over your blog and seeing your brilliant ideas for the posts.
- I thought your idea for the 'Initial Ideas' and the 'Concept' was really creative and imaginative - keep up this sort of appraoch for each post. These two were really excellent, and your genuine interest in this task really shines Emma!
- Your 'technical tutorials' post was really comprehensive and really showed careful thinking about how you could use the green screen in your own work. You are really developing a high level of technical competence in Media Studies Emma.

EBI:- There's nothing in particular Emma that you need to improve here with what I have seen so far. Just keep going as you are!

Overall assessment of 'Planning' so far: Excellent.To reach the top of Level 4 (which is what you are certainly aiming for) you need to continue to show your excellent grasp of creativity, innovation, imagination and ICT technical flair for every post. The 'Planning' section of your blog really should provide you with loads of opportunities to demonstrate all of these things. Well done so far Emma. Your hard work on this will certainly pay off. You and your group have selected a great track from a really interesting artist, and it should give you lots to experiment with in terms of mise-en-scene and representation. I am really looking forward to seeing what your group comes up with.

Advertisement Cover Draft - Photoshop

This is my first draft of an advertisment advert for my artist in a magazine. As before, I used the same font as the draft CD cover, as I believe this gives the artist her own brand identity and allows her to have her own logo within the music industry. Also, the font being in capitals makes the name stand out and almost draws in the audience to look at the advert.
The image used is a close-up of the artist and I feel that this shows her true emotions and facial expressions. Also, the artist looking away emphasises that the artist is wary about the music she produces, yet her calm facial expression suggests that she is passionate about the music she makes.
There is extra information on the advert, like the record label of the artist and when the album is realesed, this helps the audience to know when the album is out and who produced, maybe making them look at more artists by the record label and buying other albums.
However, when it comes to the real advert, I will use another image of the peformer presenting them more as a passionate artist, yet looking wary of the audience who may listen to the music. Also, I will be making sure that the advert, CD cover and music video all link as it will create a brand identity much more easily.

CD Cover Draft - Photoshop

First Draft:

Firstly, for this CD cover I chose to use a close up of the artist but her facial expression shows that she is hiding away from the viewer, reinforced by her looking away from the camera. I then used the smudged tool to make the outline and facial features more smooth and I also brightened her lips. I then faded the image, maybe to protray that she is wary of her the viewer but the close-up shows she is proud of her music. For the background I used a flower pattern and this links to my genre, as it emphasizes the quirkiness of the artist and to make it link more I changed the colour to a bright pink to make it stand out. Further on, I feel the font plays an important role on the CD cover, as it emphasizes that the cover is for an Indie-Pop genre, as even though the font is basic and simple, I believe that the 'A' and 'E' not being fully complete makes the album cover more retro and different, making it stand out more. Also, the font is in white and this represents that the artist pure and that her music real, and that she has a lot of passion for the music she produces.  

Second Draft:

In my second draft, I wanted to create a colour scheme within the cover, which can reflected through the advertisment and digipack. I chose the colours of green and purple as I believe the colours represent the artist, because the green/purple almost creates a calm atmosphere and suggests that the artist is passionate about their music. Also, the use of the close-up helps the viewer see the persons' emotions, and the facial expression of her looking away and the image positioned in the right hand corner reinforces the idea that the artist is wary/nervous about presenting their music to the viewer, emphasising that the artist is attached to the music they produce. Further on, I used the same font as before as I feel it really links to my chosen genre and makes the artist have their own personal identity through the use of font. The font again emphasizes the genre of Indie-Pop, as the font is basic and simple, and I believe that the 'A' and 'E' not being fully complete makes the album cover more retro and different, making it stand out more. Also, the artist name is larger than the album name as I feel that the viewer would be more drawn into the actual singer not the album name.    

Assessment 10th October JIN

Emma,
 Post 15?  I can't se a Clear post on the conventions of your Genre with some nice detail on key elements.
 I see that one of the theory posts is missing. Can you get Jade onto this if it is her responsibility?
For you to get a really high coursework grade we need to see:
Lots of images posted in innovative ways
Detailed analysis using connotation and lots of Media Langauge.
I know you can continue to do this Emma
Overall your progress is  VERY GOOD. Lets get to Excellent! JIN

Music Video - Location Shots

The first location is of a street, and I feel that this will work well with the performer riding bike as it shows her in a natural, humble location performing to the camera. However, the performer will be brightly dressed and will stand out from her surroundings. Also, some of the bike riding will occur in a park and while the performer is riding the bike, there will be a release of balloons, making the video more quirky and linking to our chosen genre. Also, in the location of the park the performer will be walking along a river and just performing the song naturally, and doing what she feels. 

Another location is PDH, and this is where most of the "studio" based shots will be filmed, as I want to create a false, crazy atmosphere where the artist is just performing and going crazy. As in this area there will be many close-ups, mid-shots and long-shots of the performer in a spotlight and she'll be seen throwing around powder paint, and will consist of lip-synching.
Also in this area, I plan to use a microphone with a single spotlight on the performer, but will use a different colour light like red to link with my genre more. Also, with the fairy lights we are planning to use high-angle shots and low-angle shots to vary the shot types within my groups music video. Moreover, in the fariy light shots, some will go from focused to blurred to give more of an atmosphere, while trying to effect the audience in some way.

Music Video - Costumes, Make-up & Props

One of my groups main props is the use of a bike with a basket, that looks old-fashioned. However, none of my group had access to a bike so we sent round an email to the whole and we had a few replies, but there was one perfect email from a boy. Below is images of the emails that we had sent.

Music Video - Photo Shoot Schedule

Above is the plan for the photo-shoot, where we will use the images for the advert and the CD cover.

Music Video - Shooting Schedule



Above is the shooting schedule plan for when and where my group will be filming, and what equipment will be needed.

Music Video - Storyboard (JADE EMANS)

Above is a short video of my groups storyboard and shows each shot, and what will occur in the music video.

Music Video - Concept

Above is a video of me explaining the concept of my music video. It mainly involves the use of arty objects like glitter and paint, as I feel this links well to my theme of Indie-Pop as the artists are seen as being random and quirky. Also, I suggested that the main locations would be an empty room where random scenes can happen, e.g. throwing of paint and a busy street where the viewer can see the artist performing as care-free and natural. 

Music Video - Lyric Annotation

Music Video - Image Annotation