Saturday, 11 February 2012

3) What have you learned from your audience feedback? - Peer Assessment

Above is a peer assessment on the draft of my 3 side digi-pack. This helps a lot as I can see where improvements have to be made and see how well my group's digi-pack is looking. Also, it shows if I am reaching the target audience well, or if I need to make improvements to connect to them more. 






During class we showed a group of peers our music video and we gained some feedback them, it especially helped as they were the right target audience (young, teenage females) and being media students they would give back constructive criticism. 


We used the mark scheme and an A3 sheet piece of paper to write down notes about the video, when we got the feedback, the most common improvement for my video was to use more camera movement like 'pans and tracks'. So we took this comment and used Final Cut itself to add a zoom effect on a few clips to gain the marks for camera movement. Also, are digi-packs and adverts had positive feedback and they said both products link well together. 


The image to the left shows overall results from a survey used on Survey Monkey, where people in my 6th Form were able to vote for their favourite music video. I created this survey to see if my video and other videos were a success and if they reached the target audience.
I used this to my advantage too see if my music video was successful and reached the target audience of young people. From the results my video came second overall, and I felt that it shows the video reached the showed the right conventions for a 'pop' video. While also reaching the target audience, and just purely showing that the video was a success.
  

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